apparel with I.C.O.N.S.™
technology is an international
wayfinder and a universal
communicator, all wrapped into one,
with the dual purpose of being
clothing as well.
Simply put, it is the BEST
international travel tool out there.
Take it with you for the
practicality and convenience factor,
but also for the layer of
safety and security it ads to your
travels, no matter where you go in
apparel integrates our I.C.O.N.S.™
technology into every design.
I.C.O.N.S. stands for
It is the most useful and practical
example of iconography you'll find
edition has a carefully chosen
object based phrase-book printed on
Simply point a finger at the
question mark and then at the
pictogram you need and you will be understood
anywhere in the world.
[We recommend smiling all the while
for greater results]
Our I.C.O.N.S.™ concept is not
just a cool
layout, it is a carefully developed
form of offline non-verbal communication
system, with a patent pending design
(patent pending #61486052).
Indeed, each of our I.C.O.N.S.™ editions is
copyrighted, and each symbol in its
phrasebook either meets or exceeds
ISO (International Organization for
Standardization) and AIGA (American
Institute of Graphic Arts) guidelines
for visual acuity.
The goal is to make sure the icons
we integrate in our apparel have
substantial public acceptance, great
visual equity, and crisp legibility.
They are also optimized for viewing
at threshold during a face to face
conversation with another person.
The choice and placement of symbols
in each phrasebook version is the
result of a careful selection based
on research and testing of both
usefulness and recognition.
We aim to make sure our symbols are
culture independent, globally
recognized and internationally understood.
The 3 criteria we use when reviewing
How easily recognizable is it,
Does it ask a substantial enough
question, one that cannot be
How useful is it and how often will
you need it compared to other
In addition, we continually
review each I.C.O.N.S.™ phrasebook and try
to improve on it, and welcome
suggestions from travelers like
yourself to help us make sure it
contains everything you need in each
edition. For this reason, we have
suggestion form here
and welcome your feedback.
We always recommend having as many
tools with you as you can when you
travel so you have all angles
covered. The GPS / Phone /
Dictionary are all good things, and
have their advantages too. But in
the end, if you only want to carry
one thing with you, the ease,
and double utility nature of our
product is what makes it a
traveler's best friend.
Now even if you already have any
or all of the other alternatives
(GPS / Phone / Dictionary), get our
apparel for the additional
communication tool and safety net
that it is. It is so affordable you
would be remiss not to.
For more information on how we
engineer our designs, please